Does Nikon donate to fundraisers?

Nikon evaluates sponsorship requests based on fit with its marketing/brand strategies, consumer reach, consumer engagement, and community impact.

Nikon only considers proposals from USA-based entities or organizations; it will not support programs outside the United States.

Nikon will not consider applications for labor unions, political causes, religious causes, auctions, raffles, or fundraising activities.

Nikon does not support events or projects directly for individuals.

Nikon receives a large volume of requests and cannot fulfill or respond to every request.

Tips from the program page: Allow 12 weeks for a response once the application is submitted online. · Proposals submitted outside the required 6-month advance timeframe will not be considered.

What Nikon donates

Nikon donates item.

Nikon has typically donated: In-kind resource sponsorship/cash donation.

Who can apply

Nikon donates to organizations with 501(c)(3) nonprofit status. Nikon does not donate to individuals. Nikon does not support events run for profit.

Nikon limits donation requests by area: National.

How to apply

Nikon asks every request to include the following.

• Applications must be submitted online; postal mail, telephone, direct e-mail, fax, or other means are not accepted.
• Applicants must be 18 years or older to submit an application.
• Applications must be submitted at least six (6) months prior to the start of the program.
• Applicants must provide organization information (name, contact name, title, website, email, address, phone).
• Applicants must provide sponsorship details including program/event name and dates, objectives and goals, whether it's one-time or annual, geographic area and target audience, number of people to be directly impacted, maximum number of sponsors, other sponsors and their commitment levels, level of partnership exclusivity, specific sponsorship request, how it benefits Nikon's image, and why Nikon is the right partner.
• Applicants must describe sponsorship support/exposure details, including confirmed media partners and media exposure, communication opportunities for Nikon, and how the partnership will be measured and reported (including Recaps & Analytics/KPIs where applicable).
• Applicants must state their deadline to know if Nikon will participate.
• Applicants must certify they are 18 years or older and that the information provided is true and correct.

When to ask

Nikon states a lead time of 6 months. Count back that far from your event date and send the request no later than then.

Across more than 25,000 fundraising events in our own records over fifteen years, March, April and May are the busiest months for fundraisers, October is the next busiest, and July and December are the quietest.

Work backwards from your event rather than forwards from today, and if your event falls in the spring peak, ask earlier than the stated lead time rather than later.

Common questions

Do I need to be a 501(c)(3) to request a donation from Nikon?

Yes. Nikon's donation program is limited to organizations with 501(c)(3) nonprofit status, so you will need your determination letter and Tax ID before you apply.

How far ahead should we ask Nikon for a donation?

Nikon's stated lead time is 6 months. Work backwards from your event date: count back that far from the day of the event and send your request before that point.